Question 3: What have you learned from your audience feedback?

After my music video was completed I carried out a survey on-line, there were seven people that answered the questions. Four of the seven were female and the other three were male, all aged between 16 and 25 which is my target audience. This meant that I acquired relevant feedback that could help improve my products for the audience and consumers. Here is the questionnaire and the feedback.

7 participants have answered the survey. Here are their answers :

How much did you enjoy the music video out of 5? (5 being most enjoyment and 1 being the lowest) 7 answers	1 0% 0 votes 2 0% 0 votes 3 14% 1 vote 4 43% 3 votes 5 43% 3 votes
Was it easy to understand the narrative out of 5? (5 being most and 1 being the lowest) 7 answers	1 0% 0 votes 2 0% 0 votes 3 29% 2 votes 4 14% 1 vote 5 57% 4 votes
Did it hold your attention? 7 answers	1 0% 0 votes 2 0% 0 votes 3 0% 0 votes 4 43% 3 votes 5 57% 4 votes
How do you rate the camera work and editing? 7 answers	1 0% 0 votes 2 0% 0 votes 3 0% 0 votes 4 29% 2 votes 5 71% 5 votes
How do you rate the standard of the mise en scene? 7 answers	1 0% 0 votes 2 0% 0 votes 3 0% 0 votes 4 43% 3 votes 5 57% 4 votes
Was the video... 8 answers	Too short 63% 5 votes Correct Length 38% 3 votes Too Long 0% 0 votes
Would you listen to it again? 7 answers	Yes 100% 7 votes No 0% 0 votes
Could you suggest anything that could improve the appeal? 7 answers	Do a second with a more upbeat song. Nope Make the video a bit longer just to get the message out a little more. no The video being a tad longer . n/a
Were there any aspects that you found offensive? Representation of gender,age, culture etc. 7 answers	no Nope No. no No nope No
Was there any part you found confusing or hard to understand? 7 answers	no Nope No. no No The time, whats present day whats past if both were used, maybe have beginning as present if thats how it was suppose be.. Did they break up?
What was the best part of the production? 7 answers	The effets (editing?) The mise-en-scene Memories flash backs in the video. video great I liked all of it layering collage of film nearer to the end
Does the video reflect the style of music? 7 answers	Definatly Yes! Yes most defiantly. yes Yes defo yes Yes
Rate the music video... 7 answers	1 0% 0 votes 2 0% 0 votes 3 0% 0 votes 4 0% 0 votes 5 0% 0 votes 6 0% 0 votes 7 29% 2 votes 8 29% 2 votes 9 14% 1 vote 10 29% 2 votes
Any further comments: 7 answers	n/a nope It's amazing. no No bit confusing as not sure whats actually happening, and the boy started singing at one point but only then, but rest of video he was kinda 'passive' like they just part of video n/a
Does the CD Digipak and Magazine Advert compliment the music video? 4 answers	YES Yes! Absolutey yes
Does the CD Digipak and Magazine Advert reflect the artist and genre? 4 answers	YES Yes Hell yes. yes
Likes and Dislikes of the CD Digipak and the magazine advert? 4 answers	LOVED IT. The concepts were clever and imaginative I particularly like the opacity of the artist on the poster and the black and white Fade of her on cd. Amazing none
Any other comments about the CD Digipak and the Magazine Advert? 4 answers	Held my interest/caught my attention instantly No Like the use of different scenery. none
Reviewing the Questions: Question 1: The first question was "How much did you enjoy the music video?", this is an important question because It is important for the audience and consumers to enjoy the music video for it to sell and be successful. One of the participants rated it three for enjoyment, this participant was female and I thought that it could be because the young girl was not in the video for long, leaving the focus on the male character. Three other participants, one male and two female, rated it four out of five for enjoyment and then three others rated it five out of ten, two male and one female. This did not surprise me because I thought it would apply to a large audience because of the genre, conventions and themes. Question 2: This question "Was it easy to understand the narrative?" is important in telling me whether the narrative is too complicated or not. Three participants said three, One participant said four out of five and the others said three out of five. These results are mixed and I thought that it is important that the narrative isn't too simple or too difficult to understand. Question 3: "Did it hold your attention?", this question is important and links with the previous two, knowing whether it holds the audiences attention would determine whether they bought the digipak or not. Because the music video stuck mostly to genre conventions I thought that the participants attentions to be held. There were three votes from girls for rating it a four for holding attention and then five voted five for the next one. I expect this is once again because of the lack of girls in the music video. Question 4: "How did you rate the standard of Mise en scene?" This question gives me an idea on how well i approached in creating the video, whether the Mise en scene that i decided to use was appropriate and worked well or whether it was hopeless and amateur. Three participants rated it four for Mise en scene, meaning it was very good but lacking a little something. The other four rated the Mise en scene five , this tells me that the Mise en scene was of a good realistic quality that worked well. Question 5: I also asked  if the video was too short the right length or too long. Five of the participants said that the music video was too short. So from this I can learn to film more footage because I may then be able to finish it without cutting any of the original plan down like i have. Three participants have chosen to say that it is the correct length that reassures me that it isn't very long. Question 6:"Would you listen to it again?". This question establishes the impact of the track and whether the track attracts the audience and keeps it interested.But the mix of the music with the video may help if it compliments good enough. All seven participants said they would listen again so this tells me that the track worked from a selling and entertaining aspect..  Question 7: "Could you suggest anything that could improve the appeal?" This question is helpful because it gives me an idea of what i may have done wrong and what i could improve on next time in the music video. Two of the seven people suggested making it longer and the rest did not have anything to say about improving the music video. Question 8:"Were there any aspects that you found offensive? Representation of gender,age, culture etc.". This question was quite vague because there isn't really anything in my music video to pick up on considering age, gender etc. Every participant is welcome. Question 9:"Was there any part you found confusing or hard to understand?" This question is essential because if there are things that the audience cant understand then I would need to amend them because the audience is essential to all  parts of the work. Question 10: "What was the best part of the production?". This question really highlighted the strong points of the video and showed what the most important parts of the video are. Three participants said that the editing was the best part of the music video, each of them  referencing different parts of editing. The fades were mentioned, and how effective and smooth they that they keep the video flowing and don't break it up. The use of a range of different overlays throughout the music video also had an effect on the audience, showing them the skill that it took. The flashbacks also came up as being the best part of the music video, the flashbacks are a key feature to it and it wouldn't be as strong without it. Lastly the Mise en scene, one participant thought the use of the beach and other various locations gave the music video an emotional link, and brought out the emotions that I was trying to get across. Question 11: "Does the video reflect the style of music?", this question is one of the most important because if the music video doesn't reflect the style of music then I have failed the brief. But all of the participants said that it strongly represented the genre and utilised the conventions  to create a strong meaningful piece. Question 12:"Rate the music video...", this question gave me and overall of what my target audience thought of my music video. The results are positive, the lowest rating being of seven, which two people said but then their was one vote for eight, two more for nine and then two for ten. This shows me that my target audience particularly liked the music video, and that has proved the links between the audience and the texts. Question 13:"Any further comments:". This question provoked people to write things of criticism or kindness but although the music video was liked by the target audience there were still a few negative comments. One participant said that it was hard to understand regarding the flashback and said that I should move each section of the video around arranging a new narrative. Question 14:"Does the CD Digipak and Magazine Advert compliment the music video?". This question helps me identify what the audience think of the advertisement and the digipak. This one creates a link between the two and the music video and how they compliment the each other. All of the participants said that they agree with this and thought the music video was supported strongly by the advertisement and the digipak. Question 15: "Does the CD Digipak and Magazine Advert reflect the artist and genre?", this question is similar to one before about the video and the genre. I set out to create the digipak and magazine advert with the intentions of utilising the genre, and the participants have said that they think the digipak and magazine advert reflect the artist and genre because of the close ups, use of location and much more ( Refer to question 1) Question 16:"Likes and Dislikes of the CD Digipak and the magazine advert?". This is the last question of the questionnaire, asking of the strong points and weak points of the digipak and magazine advert. The participants noticed the use of opacity and fade as one of the strongest points in the ancillary texts, this really highlighted a skill for the future productions. Question 17: This question asked the target audience their comments and the only comment that came back was how the advertisement and digipak caught the customers eye. This is what I intended to do, create an eye catching and meaningful text. In conclusion, I have learned from the feedback that the editing of both the music video and the ancillary texts is very strong, giving it an extraordinary aesthetic in the editing area. The narrative came under some criticism to how long it should have been which I understand could have and should have been much longer as well as the way the flashback was arranged in the video. The mise en scene came across as a reoccurring strong point as well reinforcing the genre of the text.