Target Audience:Overview Profile

 There are four main focuses when breaking down your target audience, music, media, aspirations and Lifestyle.
Media:
My artist's target audience are high media consumers, they use all of the latest gadgets and technology that the newest brands have to offer, they can never be left behind in the technology race. They consume their films through television, cinema and iTunes, iTunes has a particular impact upon media consumption within the target audience as they consume music,films, television and pod casts through it. Their mobiles are also dominated by Apple, as they are mostly likely to be owners of iPhones and if now then iPods or iPads. The audience also enjoy reading magazines, usually magazines keeping up with the newest thing. Although they read magazines they do not read newspapers as they do not care so much for the news.
Aspirations and Ambitions:
The target audience of my music video and artist have high aspirations, although they may not be able to reach them they still try. Their ambitions may include acting, singing or any other creative subject. Although they have these aspirations they do not follow them as they get sucked into the world of corporate business and do apprenticeships in business and economics. Usually they wind up with higher paid jobs than your average person. Their role models are The Kooks and Boris Johnson as well as Fearn Cotton and Jason Myraz.
Music:
The target audience for my music video and Daniel Cope do not rely heavily on music, it does not dominate their lives but it is something that often sets a new trend or inspires them. They attend gigs and festivals regularly, festivals such as Latitude and Reading would be common and maybe even V Festival. They like bands and artists such as The Kooks, Ed Sheeran, Jason Myraz, Gary Jules, Ellie Goulding and Death Cab for Cutie. They often discover new music tastes through friends if it is not at a gig or through iTunes.
Lifestyle:
 The appearance of the audience is mainstream but more focused on getting the biggest brands, you would expect to see them wearing hoodies,jeans,jackets,shirts, shoes and t-shirts from big name brands such as Hollister, Jack Wills, DC and Levi. Their hair would be gelled or smart-messy, girls being long and boys mid length. They value their objects and clothes but also care about the environment just as much, supporting charities when they can and aren't out buying the new and biggest brands.

(Sorry about the rotated images, i rotated them but when imported they reverted back to this. Click to enlarge!)

Character Profile: Amelia Gray( Cat Bussey)

Name: Amelia Gray
DOB: 23rd May 1993
Occupation: University Student/ Cafe Waitress
About: Amelia Gray is an 18 year old girl heading to the university of York. She is best friends with Nathan Welles who is deeply in love with her, although they have started seeing each other she does not feel the same way as him.
Why did I choose this actress?
I have chosen Catherine Bussey to be my actress and play the role of Amelia as I have used her before in previous projects such as my Cosmetics unit last year. She has a strong ability to act and therefore is the best choice.

Practice Shots at St James' Hill

While I was at the location I decided to take a few practice shots, seeing which ones would work better for the location.
 Long/Mid Shot: 
This is shot is a long/mid shot of the two actors/actresses looking over the hill, I think this shot is effective as it not only captures the characters but also establishes the location and is a visually exciting piece of mise en scene.

 Over the Shoulder Shot:
This shot is particularly effective as it captures what the characters are seeing. This brings the audience closer to the characters as they are seeing and feeling what they are feeling and seeing. This shot shares the moment with the audience, they then relate this to their own experiences.

 Mid-Shot:
This shot is a mid-shot of the characters, this shot has the same effect as the shot above but is closer in and more focused, it also uses the rule of thirds, particularly drawing attention to their heads as well as the cathedral in the background.

 Close Up Shot
Here I have used a close up of the characters, this is useful for showing emotion and expression as well as getting a clear broad view of the character's faces. Here I have again used the rule of thirds, this time it is more prominent, highlighting/focusing on the characters eyes which shows deep and meaningful emotion.

Long/Mid-Shot:
This is an example of the long/mid shot but on the bench adding the same effect but with different mise en scene.

New Location: St James' Hill

I have chosen to use St James' Hill because just before dusk as it is a romantic location, watching the sunset as well as looking over the city at night, when all of the lights are on is quite stunning. So i thought this location adds into the romantic aspect of the video, but it is also a very lonely place, somewhere that people would go by themselves for personal time or to think things over as it's quiet and peaceful. This is the additional reason because the character of Nathan could come to this location and see the character of Amelia, imagining her.

Target Audience: "Find Your Tribe" Profile

What is Find Your Tribe/UK Tribes?
Find Your Tribe is a youth research program set up in 2005 by Channel 4 to discover the niche target audiences within youth culture. Channel 4 commissioned Crowd DNA(Ramp Industry at the time) to run a project called TV Glue,which looked to measure how TV could remain a unifying force in "the midst" of media fragmentation. A small section of this focused on youth culture and broke down the youth into tribes based upon music, sports, fashion and technology which glue the young people together. From this UK Tribes was created, extending the research, exploring the youth and discovering tribes described by the youths themselves. The primary idea behind "UK Tribes" was to research into minor social groups/tribes to gather information that may influence or develop television shows on the channel, all they wanted to know was about their TV use, from favorites to hatreds.
http://uktribes.com/about


 Rah! There’s nothing like a good gaffaw on the young society scene for one’s weekend. Head up to Henley in the 4 x 4 with a bunch of mates from Bristol. It’s all about having fun right now, but you’ll ask Daddy to put the feelers out for that job in the city on Monday. There’s plenty of time when one is young, no?

Uk Tribe Target Audience:Rah on Prezi

What might marketers find useful from this information?

Marketers would find the whole of the research project useful, using all of the information to target specific niche audiences. This would be useful to cater to the likes and dislikes of the youth as well as discovering viewing times and how much a young adult watches television at specific times in the day. It makes marketers aware of the ranges of audiences, informing their work more, creating more effective products for these audiences. Not only will they be able to cater their work to the audience they will be able to see which niche audience or tribe views which programs, therefore increasing showings or developing another series, focusing upon the demand. Certain conventions and stereotypes can then be included in programs to get these audiences to relate to them making the end product more effective once again.

Target Audience:Musical Profile- Festivals and Other Bands ( Not Finished)

These are some of the other artists i think that my target audience would listen too. Looking at examples of their work, you can pick out the simialrities and differences along with the references or inferences to specific target audiences.

Death Cab for Cutie

Similar Artists on Prezi

Similar Artists 2 on Prezi

similar artist 3 on Prezi

For my artist i have chosen Latitude festival, it is a traditional music festival that occurs every July in Henham Park near Southwold. Latitude keeps to the same genres of music, using small time bands and artists as well as other activities for everyone to enjoy. The festival doesn't just provide music but just about everything else as well, with poetry, comedy, films and other miscellaneous things such as colourful sheep.

The location of festivals is important and this festival is based near a small seaside town, enriched in culture. The town is surrounded by fields and the countryside, making it quite traditional comparing to more recent festivals. Considering the target audience then this is a desire among many people, people who want to go on holiday at seaside, having a peaceful quiet holiday whilst visiting the Latitude Festival for all the enjoyment of their family. Looking at this aspect it may indicate the target audience, from this we can tell that the attendees are more likely to be middle class, as holiday homes cost a fair amount near the seaside, so this is a contributing factor.

Latitude's homepage can tell you a lot about the festival and what sort of audience they are appealing too and how they do it. Latitude promotes itself as a diverse festival full of entertainment for all the family. They use a mystical/hippiesk theme, promoting the environment and the idea of fantasy. This theme attracts the audience as they see it as relaxing and enjoyable, being able to sit in a field and enjoy some of their favorite acts. The border on the website is very significant as this hippiesk theme as it makes the festival seem friendly, happy and in tune with nature. Also the fact that they are drawings also indicates that they are very artistic themselves adding to the imaginative nature of the festival. Another aspect that demonstrates this is the quote at the top of the page, "It's more than just a music festival" which is written in a curvy, wavy style which looks like the notes of music floating through the air, indicating artiness. The font is also important as it emphasises the idea of fairy tales as it's been written in a conventional fairy tale font. This all not only applies to the adults and young adults, but it really interests children, making it a mystical and wonderful place for them. 
Mentioning the hippiesk theme earlier, the festival promotes the idea of how they stuck to the same themes and style as they have years before, as well as referencing to traditional festivals and their classic attenders, hippies, which is what latitude are aiming for except they are focusing on the "modern hippie". This is prominently indicated through all of the artistic natural themes.

The target audience of this festival are young adults between 16 and 25, as well as families of all ages. This is because of the natural artistic theme, as well as the genre of music and all of the other activities that are there for everyone to do.

What can you learn from this information that will be useful in designing your music video/ digipak/ planning the marketing of the band?
From this information I can learn that the audience always want to associate themselves with the band, especially my target audience because how they dress is based upon the new high street fashion, which is where it comes from. So showing the artist on the cover may be the best option to maximise audience reception. Not only this I have discovered that the use of nature and art also has an effect upon the audience, just as the latitude festival does. It attracts the target audience, making them want to be artistic and more "green", just as the artist is promoted at the festival.