Target Audience:Overview Profile

 There are four main focuses when breaking down your target audience, music, media, aspirations and Lifestyle.
Media:
My artist's target audience are high media consumers, they use all of the latest gadgets and technology that the newest brands have to offer, they can never be left behind in the technology race. They consume their films through television, cinema and iTunes, iTunes has a particular impact upon media consumption within the target audience as they consume music,films, television and pod casts through it. Their mobiles are also dominated by Apple, as they are mostly likely to be owners of iPhones and if now then iPods or iPads. The audience also enjoy reading magazines, usually magazines keeping up with the newest thing. Although they read magazines they do not read newspapers as they do not care so much for the news.
Aspirations and Ambitions:
The target audience of my music video and artist have high aspirations, although they may not be able to reach them they still try. Their ambitions may include acting, singing or any other creative subject. Although they have these aspirations they do not follow them as they get sucked into the world of corporate business and do apprenticeships in business and economics. Usually they wind up with higher paid jobs than your average person. Their role models are The Kooks and Boris Johnson as well as Fearn Cotton and Jason Myraz.
Music:
The target audience for my music video and Daniel Cope do not rely heavily on music, it does not dominate their lives but it is something that often sets a new trend or inspires them. They attend gigs and festivals regularly, festivals such as Latitude and Reading would be common and maybe even V Festival. They like bands and artists such as The Kooks, Ed Sheeran, Jason Myraz, Gary Jules, Ellie Goulding and Death Cab for Cutie. They often discover new music tastes through friends if it is not at a gig or through iTunes.
Lifestyle:
 The appearance of the audience is mainstream but more focused on getting the biggest brands, you would expect to see them wearing hoodies,jeans,jackets,shirts, shoes and t-shirts from big name brands such as Hollister, Jack Wills, DC and Levi. Their hair would be gelled or smart-messy, girls being long and boys mid length. They value their objects and clothes but also care about the environment just as much, supporting charities when they can and aren't out buying the new and biggest brands.

(Sorry about the rotated images, i rotated them but when imported they reverted back to this. Click to enlarge!)