These are some of the other artists i think that my target audience would listen too. Looking at examples of their work, you can pick out the simialrities and differences along with the references or inferences to specific target audiences.
Death Cab for Cutie
For my artist i have chosen Latitude festival, it is a traditional music festival that occurs every July in Henham Park near Southwold. Latitude keeps to the same genres of music, using small time bands and artists as well as other activities for everyone to enjoy. The festival doesn't just provide music but just about everything else as well, with poetry, comedy, films and other miscellaneous things such as colourful sheep.
The location of festivals is important and this festival is based near a small seaside town, enriched in culture. The town is surrounded by fields and the countryside, making it quite traditional comparing to more recent festivals. Considering the target audience then this is a desire among many people, people who want to go on holiday at seaside, having a peaceful quiet holiday whilst visiting the Latitude Festival for all the enjoyment of their family. Looking at this aspect it may indicate the target audience, from this we can tell that the attendees are more likely to be middle class, as holiday homes cost a fair amount near the seaside, so this is a contributing factor.
Latitude's homepage can tell you a lot about the festival and what sort of audience they are appealing too and how they do it. Latitude promotes itself as a diverse festival full of entertainment for all the family. They use a mystical/hippiesk theme, promoting the environment and the idea of fantasy. This theme attracts the audience as they see it as relaxing and enjoyable, being able to sit in a field and enjoy some of their favorite acts. The border on the website is very significant as this hippiesk theme as it makes the festival seem friendly, happy and in tune with nature. Also the fact that they are drawings also indicates that they are very artistic themselves adding to the imaginative nature of the festival. Another aspect that demonstrates this is the quote at the top of the page, "It's more than just a music festival" which is written in a curvy, wavy style which looks like the notes of music floating through the air, indicating artiness. The font is also important as it emphasises the idea of fairy tales as it's been written in a conventional fairy tale font. This all not only applies to the adults and young adults, but it really interests children, making it a mystical and wonderful place for them.
Mentioning the hippiesk theme earlier, the festival promotes the idea of how they stuck to the same themes and style as they have years before, as well as referencing to traditional festivals and their classic attenders, hippies, which is what latitude are aiming for except they are focusing on the "modern hippie". This is prominently indicated through all of the artistic natural themes.
Mentioning the hippiesk theme earlier, the festival promotes the idea of how they stuck to the same themes and style as they have years before, as well as referencing to traditional festivals and their classic attenders, hippies, which is what latitude are aiming for except they are focusing on the "modern hippie". This is prominently indicated through all of the artistic natural themes.
The target audience of this festival are young adults between 16 and 25, as well as families of all ages. This is because of the natural artistic theme, as well as the genre of music and all of the other activities that are there for everyone to do.
What can you learn from this information that will be useful in designing your music video/ digipak/ planning the marketing of the band?
From this information I can learn that the audience always want to associate themselves with the band, especially my target audience because how they dress is based upon the new high street fashion, which is where it comes from. So showing the artist on the cover may be the best option to maximise audience reception. Not only this I have discovered that the use of nature and art also has an effect upon the audience, just as the latitude festival does. It attracts the target audience, making them want to be artistic and more "green", just as the artist is promoted at the festival.
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